500 Festival Annual Theme

THEME: In 2017, we turn the corner on last year’s celebration that highlighted many milestones, including the 40th OneAmerica 500 Festival Mini-Marathon, the 60th IPL 500 Festival Parade and the 100th running of the Indianapolis 500. It was a great year, but no one is waving the checkered flag just yet. With many laps still to go, May 2017 is a chance to refuel and punch the gas. And with this year’s celebration covered in star-spangled spirit, it’s sure to be an inspiring salute to America on Memorial Day Weekend. The 500 Festival’s 2017 theme, Accelerating the American Spirit, gives Hoosiers the green light to ignite that red, white and blue passion.

“In 2017, we move forward from a year of incredible milestones and take the next step in accelerating our May events into something even bigger and better,” said Bob Bryant, president and CEO of the 500 Festival. “Our theme stresses that we’re not slowing down after a great year in 2016. Rather, we’re combining our love of speed and an appreciation for our country on Memorial Day Weekend in hopes that we’ll do just that; Accelerate the American Spirit. We invite all fans of May to join in the celebration that accompanies our rich history, and the greatest spectacle in racing.”

Each year, more than half a million people participate in the 500 Festival’s programs and events which showcase the city on a world stage. Race fans, Hoosiers, and everyone can start Accelerating the American Spirit by joining in the month-long calendar of events leading up to race weekend.

“’Accelerating the American Spirit’ is the perfect theme to remind everyone of the history and tradition of innovation and moving forward that exemplifies our community,” said Bill Henley, IPL Vice President of Regulatory Affairs and 500 Festival Board Member. “This will serve as a great platform for the 500 Festival and its community partners to focus on the patriotism and pride of this community that will be on full display this May.”