KeyBank 500 Festival Snakepit Ball

Race Weekend's Most Exclusive Party

About

Race weekend’s most exclusive party, the KeyBank 500 Festival Snakepit Ball attracts celebrities and VIPs in town for race weekend. Held at the Indiana Roof Ballroom, the KeyBank 500 Festival Snakepit Ball is the premier party on the eve of the Indianapolis 500.

Theme

The 2017 Snakepit Ball theme is The Art of the Race: An Interactive Art Event. On the night before the 101st running of the Indianapolis 500, the Indiana Roof Ballroom will be transformed into a fully interactive combination of Racing and Art. Attendees will walk the televised red carpet before enjoying entertainment, music from nationally recognized entertainers, food stations boasting inspired fare, and signature cocktails.

The event is black tie optional, but guests are encouraged to make an artistic statement. Be bold and colorful, or come donning your most creative black and white.

Celebrities

The KeyBank 500 Festival Snakepit Ball is a legendary race weekend party in Indianapolis. Boasting an eclectic crowd of business and civic leaders, coupled with celebrities and VIPs in town for the Indianapolis 500, the Snakepit Ball experience is like no other event. Each year, the event draws an eclectic celebrity mix.

Food & Drink

Guests will enjoy inspired food choices at interactive food stations as well as signature cocktails from celebrity bartenders.