500 Festival Announces 2017 KeyBank Snakepit Ball Theme

February 9, 2017

Thu, 2017-02-09


The Art of the Race, an Interactive Art Event

INDIANAPOLIS (February 9, 2017) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the legacy of the Indianapolis 500, today announces the theme for the KeyBank 500 Festival Snakepit Ball – “The Art of the Race, an interactive art event.”  

Event Designer, David Reilich says the theme will play off the double meaning of the word art– there is an art to racing and art inspired by racing. His team of artists and technicians will be focusing on four aspects of the visual arts: Light & video, the use of unconventional materials, fashion and the human body. The goal is to create a one of a kind party celebrating the race in an exciting and visually expressive way.

“We are excited to see this unique and creative approach come to life at the KeyBank 500 Festival Snakepit Ball,” said Bob Bryant, President and CEO of the 500 Festival. “Artistic expression is something that makes each of us unique, and this theme gives us the opportunity to be creative by putting that expression on display.”

The KeyBank 500 Festival Snakepit Ball is race weekend’s most exclusive party, inviting celebrities and VIPs in town for race weekend, as well as local business and civic leaders. Taking place at the historic Indiana Roof Ballroom, the Snakepit Ball is the premier party before the start of the Indianapolis 500.

“KeyBank is thrilled to show the world what the Snakepit Ball has in store this year,” said Aaron Reitz, president of KeyBank, Central Indiana. “We’ve really enjoyed partnering with the 500 Festival for this special event over the years and we can’t wait to see David’s vision for this year’s theme come to life.”

To learn more about the KeyBank 500 Festival Snakepit Ball, please visit 500festival.com/snakepit.

The KeyBank 500 Festival Snakepit Ball is sponsored by KeyBank, Business Furniture and BC Forward. The KeyBank 500 Festival Snakepit Ball’s red carpet arrival will broadcast live on WISH-TV.


About the 500 Festival

Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500 and fostering positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $400 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit www.500festival.com, follow us on Twitter @500festival, or on Facebook.


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