KeyBank 500 Festival Snakepit Ball

Race Weekend's Most Exclusive Party



Race weekend’s most exclusive party, the Keybank 500 Festival Snakepit Ball attracts celebrities and VIPs in town for race weekend. Held annually at the Indiana Roof Ballroom, the KeyBank 500 Festival Snakepit Ball is a one-of-a-kind party held on the eve of the Indianapolis 500.


The 2017 KeyBank 500 Festival Snakepit Ball was a sold out event. To get on the 2018 Snakepit Ball ticket waiting list, please fill out the form below.




The 2017 Snakepit Ball theme was The Art of the Race: An Interactive Art Event. On the night before the 101st running of the Indianapolis 500, the Indiana Roof Ballroom was transformed into a fully interactive combination of Racing and Art. At the event, artists and technicians will focused on four aspects of the visual arts: light & video, the use of unconventional materials, fashion and the human body. This year’s Snakepit Ball delivered a one of a kind party celebrating the race in an exciting and visually expressive way. Highlights included:

Interactive Art: Acclaimed motion sports artist, Bill Patterson painted live, on a rotating stage in the center of the ballroom for two hours. His painting was then auctioned off during the event.

Art Helmets: The 500 Festival partnered with 8 local artists to turn Bell Racing helmets into art. The helmets were on display throughout the event. There was a silent auction during the event for each of the helmets.

Natalie Fletcher, a body paint artist and winner of season 1 of GSN’s Skin Wars painted models throughout the event, painting them into backdrops and illusions.

Broken vinyl artist, Lobyn Hamilton, had his art on display throughout the event for an exclusive exhibition. Lobyn’s art is owned by celebrities including, Kanye West and Nas and has been featured on the hit show, “Empire.”

Unconventional Materials Fashion Challenge: 6 local fashion designers created avant-garde, wearable art that was worn by models roaming the event and interacting with attendees. Materials used included billboard vinyl, plastic cups, tires, and zip ties.

Attendees walked the televised red carpet before enjoying entertainment, music from nationally recognized entertainers, food stations boasting inspired fare, and signature cocktails. Guests were encouraged to make an artistic statement; to be bold and colorful, or come donning your most creative black and white.


Boasting an eclectic crowd of business and civic leaders, coupled with celebrities and VIPs in town for the Indianapolis 500, the Snakepit Ball experience is like no other event. Each year, the event draws an eclectic celebrity mix. 2017 highlighted numerous celebrity appearances, including holocaust survivor and 2017 IPL 500 Festival Parade Grand Marshal, Eva Kor; USA Olympic gymnast Madison Kocian; TV star Nathan Kress; Josh Kaufman; Karen Laine and Mina Starsiak from HGTV’s Good Bones; Scot Pollard from the Indiana Pacers & Survivor; Mike Mills, of R.E.M. and many more.


Actor Nathan Kress on the red carpet at the KeyBank 500 Festival Snakepit Ball

Guests were treated to a lively performance from headline performer and Indiana’s own, Josh Kaufman. The winner of the sixth season of The Voice, Indianapolis-based singer/songwriter, Josh Kaufman, burst onto the national stage with his win. Kaufman’s kept busy since his win, sitting in with The Roots on The Tonight Show Starring Jimmy Fallon, headlining the Indy Jazz Fest, and making his Broadway debut in the Tony Award-winning Pippin (for which he played the lead and title role). Kaufman is no stranger to the fanfare of the Month of May. He was the Grand Marshal of the 2014 IPL 500 Festival Parade and performed Back Home Again in Indiana at the 100th Running of the Indianapolis 500.  

Josh Kaufman performs at the KeyBank 500 Festival Snakepit Ball




Food & Drink

Each year, Snakepit Ball guests enjoy inspired food choices at interactive food stations as well as signature cocktails.